Thousands of people die worldwide due to excessive consumption of alcohol. Only in India, 2.5 lakh deaths are estimated due to alcohol addictions. If we only talk about Punjab, nearly 42 lakh people call for urgent help for their dependency on substance abuse, as per last year’s data released by the National Survey on Extent and Pattern of Substance Use in India. It’s 20% of the state’s total population, and the shocking part is these numbers are increasing exponentially.